Yamaha

Right behind the RNLI

The Royal National Lifeboat Institution (RNLI) corporate partnership with Yamaha will jointly promote the charity’s fundraising efforts while offering benefits to customers of Yamaha.

Every purchaser of a new Yamaha outboard engine, from the smallest F2.5 to the powerful F350, V8 will receive 12 months free RNLI Offshore membership worth £68, while supporting the RNLI at the same time. Members receive free RNLI publications including The Lifeboat, RNLI Compass and Offshore for those who actively enjoy the sea. Other benefits include free sea safety advice and product discounts, an RNLI membership card giving access to the RNLI’s College in Poole and the opportunity to attend the RNLI’s Annual Presentation of Awards.

The new partnership is a natural progression of the existing supply relationship between Yamaha and the RNLI. The charity has been using Yamaha outboards on various rescue craft for over 15 years.

David Pougher, Divisional Manager of Yamaha UK Marine Division said: ‘It’s great to be able to give something back to the RNLI while at the same time offering a benefit to our customers with this free membership package. As boaters we all rely on the fact that the RNLI will come to our aid if required when at sea, even in treacherous weather conditions, and this partnership will help support the RNLI and its fundraising activities.