Increase your revenue

Differentiate your product in the market place through strategic commercial activity with the RNLI.  Not only will this reinforce your credentials as a socially responsible brand, but also increase your market share and boost sales, whilst offering a measurable return on investment.

Cause Related Marketing (CRM)

CRM is one of the main ways the public want to support charitable causes and the RNLI can offer imaginative and effective CRM campaigns.  

• 30% of consumers switched brands as a result of a CRM partnership. (Business in the Community, Brand Benefits, 2003/04.)
• More than two in three people think that more companies should be involved in cause-related marketing.
• 82% of consumers said that CRM enabled them to support a charity or cause more than they would have otherwise. (Business in the Community, Giving Now, 2003.)

Affinity Marketing

With 500,000 active RNLI members and over 5 million supporters, a partnership with the RNLI can offer you access to a new and receptive audience. The RNLI has two quarterly member publications where we can offer advertorial or advertising coverage of your product.